For more than five decades, Gary Roach—known throughout the fishing world as “Mr. Walleye®”—has been one of North America’s most respected walleye anglers, guides, and educators. Raised on the shores of Mission Lake in Minnesota, Gary developed a passion for fishing at an early age and built a career sharing his knowledge with generations of anglers. Through television, seminars, magazine articles, tournament competition, and countless days on the water, he earned a reputation for helping people catch more fish while inspiring a lifelong love of the outdoors. Today, Gary continues to promote the sport of fishing and the traditions that bring families together around the table. We are proud to carry on the legacy of Mr. Walleye Fish Fry, preserving the same quality breading mix that has been a favorite at fish fries across the Midwest for decades.